Lead2Feed Lesson 4: Be a Bold Ad for Your Big Goal

Pitch your personalized vision.

It's time for part 4 of the leadership lessons from the Lead2Feed project challenge—designed to help young leaders build leadership, teamwork and collaborative service skills. The Lead2Feed lessons are a part of the Ambassador Leadership Summit experience.

In our last lesson, Lesson 3, we learned an insight-driven approach to leading people and achieving goals.

In Lesson 4, we will learn how to BE A BOLD AD FOR YOUR BIG GOAL.

Through this lesson, you will:

  • Personalize your vision and practice delivering an “elevator speech” to communicate your vision to others.

  • Explore credible media to learn how to catch the attention of your target audience.

  • Create, launch and refine an ad to advocate for your Big Goal.

Effective leaders know how to get people on board. They are able to share their vision with anyone at any time, in a very personal and compelling way. This lesson teaches you to communicate your vision and your Big Goal in a concise, effective manner.

In the book Taking People With YouDavid Novak shares that in the midst of all the media consumption you only have a small window of time to grab someone's attention. In fact, that window is only 6.5 seconds! So you have to really think about your initiative and find a great creative hook to inspire people to get in the game. Hear more how to make it happen.


Interested to learn more? Head on over to Lead2Feed.org and register to get free access to lessons and resources to help you start a Lead2Feed project at your school today.

Up Next: Lesson 5 - Understand and Overcome the Barriers to Success.

Stay tuned for more!

By Linda Spahr

Linda is the Program Manager for the Lead2Feed Student Leadership Program, a program of the Foundation for Impact on Literacy and Learning, and the fastest growing, free leadership program for students in grades 6-12. Fully aligned with standards and 21st Century Skills, Lead2Feed provides opportunities for high levels of student engagement through collaboration, critical thinking, problem-solving, reflection and creativity. Ambassador Leaders participate in the Lead2Feed Project Challenge to impact their communities.